Rebranding | Internal Launch & 25th Anniversary

At ZIA Creative Network, we had the privilege of leading the rebranding campaign for Abu Dhabi Pension Fund, culminating in a powerful Internal Launch and 25th Anniversary celebration.

As the Fund repositioned itself to reflect a more future-focused, accessible, and digitally integrated vision, we developed a comprehensive four-phase rollout strategy covering internal alignment, public launch, stakeholder engagement, and long-term brand continuity.

What We Delivered:

Brand Strategy and Narrative Development
Creative Campaign Concepts and Messaging
Internal Reveal Event Concept and Full Execution
25th Anniversary Event Experience Design
Hero Films and Brand Films
Brand Photography
Corporate Collaterals and Communication Materials
Office and Environmental Branding
Social Media Campaigns
Outdoor Advertising Campaigns
Community Activations and Engagement Initiatives

For ZIA Events, the highlight was the design and execution of the internal brand reveal and anniversary experience — a moment crafted to build pride, alignment, and belief from within before introducing the new identity to the wider public.

This was more than a rebrand. It was a milestone moment — honoring 25 years of impact while setting the stage for the future through strategic storytelling, immersive environments, and seamless execution.