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Government Games

The Government Games was an initiative launched at Kite beach, Dubai by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, as a first of its kind government competition to promote creative collaboration and reinforce team spirit among government employees.

 

This initiative reflected the philosophy of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who said "Sports teach determination, teamwork, respect for rules, and fairness with our opponents." The Gov Games tested the mental and physical aptitude of participating teams, as well as their ability to collaborate in navigating a purpose-built, unique obstacle course.

 

The winning men and women teams were named “Gov Games Champions” and were awarded prizes of AED 2 million in total.

 

ZIA Objectives:

 

  • Exceptional photography of the all the activities related to the games.
  • Shooting of videos for social media as part of the event’s promotional strategy.
  • Brand awareness through PR services for achieving media exposure.

 

Scope of Work:

 

Videos 

 

  • Creation of concepts 
  • Storyboard and script creation
  • Post-production
  • Adaptations for all media platforms

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