Brand Identity Launch

Dubai Police launched its new identity, in line with the UAE strategy under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. Major-General Abdullah Khalifa Al Marri, Commander-in-Chief of the Dubai Police, unveiled a new emblem, smart app and website for the police. Maj-Gen Al Marri also raised the new flag bearing its new corporate identity at the Dubai Police Headquarters, replacing the old flag. As part of installing the new identity, the old Dubai Police flags at all police stations were brought down simultaneously and replaced with the new flags. The new identity is based on three principles - security, communication and innovation - and follows the Dubai Police's own strategic plan 2016-21, the Dubai Government's Vision 2021 and the UAE 2071. Dubai Police conducted a large-scale marketing campaign in the emirate, to introduce the new identity to the public. This included various marches across Dubai, and information about the new identity was made available at shopping malls and public spaces through specialised platforms; and electronic screens on the roads and at the Dubai International Airport and Metro stations and on screens in a number of government and private departments. ZIA Objectives: The primary objective was to create brand awareness through PR services for achieving both regional & International exposure. Exceptional photography of several activities of the event in order as part of achieving the organization’s promotional objectives. Video shoot for social media promotion. Provide highly creative concepts for the event to unveil the uniqueness of new brand identity. Created branding material for the event to engage the community on a larger scale. Scope of Work: Videos Creation of concepts Storyboard and script creation Post-production Adaptations for all media platforms Social media coverage Creation of launching plan & strategy Designing of graphic artworks English and Arabic copywriting Local and International PR Coverage Campaign visuals Creation of concepts Photo shooting and editing